Rumors of a rebrand continue but when should fans expect confirmation

The Utah Jazz may have new uniforms and logos soon.
Mar 25, 2024; Salt Lake City, Utah, USA; Utah Jazz forward Lauri Markkanen (23) shoots over Dallas
Mar 25, 2024; Salt Lake City, Utah, USA; Utah Jazz forward Lauri Markkanen (23) shoots over Dallas / Rob Gray-USA TODAY Sports

The Utah Jazz are hoping to give fans what they want sooner rather than later. No, that doesn't necessarily mean a competitive roster just yet ( but *fingers crossed*). Instead, we're talking about the fan hatred of the neon yellow look the Jazz have used as their primary logo and uniform combination. Fans haven't enjoyed it and it feels like every few days we're getting rumors that a new look uniform and logo are coming to the team.

One Utah Jazz insider has already revealed that he believes the rebrand is coming. And that needs to be emphasized, we have no confirmation one way or another that a rebrand is actually coming. We're hoping it's coming but we have no idea if it is or what it'll look like when it arrives.

What we do know is that the fans have not been the most receptive to this era of uniforms. And for just cause, it feels very un-Jazz-like. While the original Jazz colors really embraced its creation in New Orleans, neon yellow was never a look that was used in any popular iteration of the team's design, either in New Orleans or in Salt Lake City. So fans want a look that better embraces the team's history and legacy.

Well, we don't know if a rebrand is coming for sure, but if it does, we have an idea when it'll arrive.

Sports Illustrated suggests that the rebrand could be coming as early as this summer. Considering how long it takes to do a re-design (the Houston Texans announced theirs nearly a year in advance), the fact that it could be this season seems to suggest that the Jazz's top brass has been expecting this move for some time.

The introduction of the remixed mountain logo and jersey set may have been done to gauge how much fans liked that look as opposed to the current one. Regardless, we'll find out soon enough if we're saved from the tacky neon yellow Jazz era.