The Utah Jazz have released their schedule and it’s unique, to say the least.
The Utah Jazz are following in the trend of NBA teams who release some unique and hopefully for them, trendy video that gets a lot of action on the net. Going viral for something as mundane as a schedule is the new hope. Some teams go all out for it, and considering that the trend is also a thing for the NFL, fans will get many out-there ideas that come to life.
The Jazz are following the trend but their submission for the most “meme-worthy” schedule release probably won’t let them make any year-end lists for the “best schedule release video of 2023”. In the Jazz’s video below, the team tries to be “dignified” but also “meme-worthy” by using puns, art, and current and former stars of the team to highlight some of the bigger and more noteworthy games.
Admittedly, and while it’s all subjective, this video was awful.
Utah is literally the youngest state in the United States of America, averaging just 30.7 years old, and has the highest birth rate of 14.9 per 1,000. The highest in the US.
The state may be more known for being the home of SLC Punk than it is anything else (save for the Jazz). So we gotta ask; who was this video for? Someone got paid money to completely miss the assignment. The fandom is young, it’s connected to the culture of the time and it’s steeped in things like Tik Tok and Instagram.
This video? This video wouldn’t even work for 50 years olds who still remember Ferris Bueller’s Day Out. Let alone a state where most of the people weren’t alive when the movie premiered.
This was an epic fail of a launch video and after suffering through all (nearly) 90 seconds, maybe the Jazz should replace the firm that came up with this nonsense or just stop trying to be trendy on the internet.
Because this was not it.