Utah Jazz Pride Uniforms Are So Bad, They’re Good

After months of speculation about a new look, the Utah Jazz unveiled updated logos and uniforms this week. One of the game day kits is making waves.

As expected, the Utah Jazz announced the change back to their classic “J-Note” wordmark logo as the team’s primary insignia on Thursday. Along with the logo came new uniforms, most of which are similar to the jerseys the team has been wearing in recent years with some minor, aesthetic adjustments.

One of the kits, however, is drawing attention around the sporting world for its uniqueness, namely the new “Pride” uniform. And while the old adage states that all press is good press, a lot of the commentary on the new uniform has been less than positive.

Here’s Bob Ryan and Michael Wilbon raining on the Jazz parade on Pardon the Interruption–

In case you missed, these are the infamous Pride jerseys that have the PTI crew so riled up–

There’s no denying it–these things are out there. The opinion of some that they more closely resemble soccer kits than basketball jerseys isn’t without merit. They might even be as bad as Wilbon and Ryan have suggested.

Having said that, I happen to think that the Pride uniform is so bad, so profoundly ugly, that it’s quite possibly the greatest uniform the league has ever seen. Like the Houston Astros uniforms of the late 70s, it hits so hard on the ugly scale that it smashes the thing and comes up roses.

Seeing the Pride unis on display gives me the same kind of so-bad-it’s-good joy I get from watching the “film” Birdemic–

Or The Room–

Or Plan 9 From Outer Space–

I’m legitimately looking forward to hopping on down to my local Fanzz store and picking one up as soon as humanly possible. Then, like an ugly sweater during the holiday season, I’m going to wear that thing until it falls apart at the seams.

Uniforms are about making a statement. Without question, the Pride jersey does just that. One can only imagine the thoughts that will be flying through opponent’s heads when the Jazz band takes the hardwood in these glorious, striped wonders.

“These guys dress like dope fiends. Beware their reefer madness!”

“Watch out for Gordon Hayward on free kicks–dude can hit the goal from 40 meters away.”

Next: Utah Jazz Get New Look

In any event, Jazz Nation should be pleased that their new duds are the talk of the town. Haters will hate, but the Pride uniforms are something to, well, take pride in. They’re fresh, they’re funky and, although the Jazz have been accused of being a “business as usual” club, these jerseys are anything but.

Like an attack from a gaggle of CGI birds, Tommy Wiseau being torn apart by Lisa or “You’re stupid minds! Stupid! STUPID!” they’re bad in the best possible way.

Go get yours now.