The team needs to add a big name player if they're going into yet another rebrand

The Utah Jazz's Neon Era has sucked, and if they're really rebranding, then they need to give the fans what they want.
San Antonio Spurs v Utah Jazz
San Antonio Spurs v Utah Jazz / Alex Goodlett/GettyImages

The Utah Jazz's recent, post-Donovan Mitchell era, has sucked. It's an era I'm dubbing the Neon Era, and it's been one to forget. The last two seasons have been some of the worst in Jazz history, with both the 2022-2023, and 2023-2024 seasons being among the worst in franchise history. This era of Jazz basketball is forever marred by a half-in-half-out approach to the last two seasons, disappointing fans in every way possible.

Trade deadline deals where a competitive team randomly became sellers was the worst nightmare imaginable and the team did it in subsequent seasons. Due to that, it may be the team's way of giving fans a make-good. With rumors abounding that a rebrand is coming, the Utah Jazz should really consider starting off this new era off right.

The Utah Jazz should go all in on trying to get Lauri Markkanen a running-mate for the 2024-2025 season. Landing a major player to pair with the Finnisher would be one heck of a way to start a new era of Jazz basketball.

A rebrand and redesign of the team's uniforms, colors, and logos shouldn't be made just because fans aren't a fan of the current look; and we're not. No, it should be done because you're going to be changing up the philosophy; for the better. Retire the neon, bring back the mountain range design we've gotten this year, and really build around not only those purple mountain jerseys fans love, but also the idea of winning basketball.

Go get someone who may be done with their current team, like Trae Young. We're not the biggest Young fans out there, but he'd at least bring some excitement. Young's not the perfect example, but the idea is there; you go get a big name that gets people excited about 2024-2025 and put to rest this partial tanking nonsense once and for all.

If you're not looking to win in 2025, then just don't do a rebrand. Keep it on hold until you're committed to winning, that way we're not associating different looks and logos with losing basketball.