The Utah Jazz announce their new streaming service and it’s terrible name; Jazz+

The Utah Jazz have a new streaming service and its name is awful.

The Utah Jazz have formally announced their long-speculated streaming service, dubbed JAZZ+. The new streaming service, which is only available for people who live within the state of Utah and within 150 miles of Salt Lake City, will cost $15.50 a month or $125.50 for the year.

If paying that much money isn’t your thing, you can still watch the Jazz on television. They’ll broadcast all non-nationally televised games on the local Salt Lake City station, KJZZ channel 14. There’s also a belief that KUTV channel 2 will also have coverage of the Jazz to some degree. Both channels are free with a digital antenna.

The streaming option is clearly for people who live outside the broadcast area but still want to watch Jazz basketball, and for people who no longer have access to those stations.

https://twitter.com/utahjazz/status/1707047425494663365

And while the service will allow fans to watch the Jazz play games across the local region, there has to be something said about the name. It’s proof that there’s no originality anymore.

Just a rule of thumb, maybe don’t name your brand-new streaming service after a service that isn’t making money. Had we been consulted about what to call the new streaming service, no one would’ve come up with such a banal and unpleasant name as “JAZZ+”. It sounds like Spotify launched a new service that only plays jazz music.

The thing that should truly crack you up, is that all of those platforms that just added “+” to their name are all losing money hand over fist. Now, that’s hilarious, because you could’ve just tried to be original. But it’s also concerning because those are mega corporate-backed streaming services and the Jazz’s isn’t.

Maybe a smaller service like this one will be more profitable due to the lack of demand and resources. You look at Paramount+ or Disney+, and you see they make numerous Star Trek and Star Wars shows. Those are hundreds of millions of dollars per season.

It seems unlikely that the Jazz will get near that figure anytime soon, so the idea that they could turn a profit by offering a more fiscally responsible service isn’t out of the line of questioning.