2. The ‘J-Notes’ uniform
It’s incredibly clear that the Jazz could have done much, much more with this uniform, the addition of a logo in place of writing and the clean aesthetic on a white jersey make this one not offensively bad, and it seems like many Utah Jazz fans can live with this decision. Unfortunately, after seeing the similar jersey, with the J-Note to lead off the ‘Jazz’ lettering was a much better design choice, and it just makes you wonder why the organization decided to go down the path of changing such a clean look that was popular among the fanbase.
This is a uniform with such a clean look that the franchise can get behind and market, and with such a good logo, it brings them plenty of critical marketing and merchandising opportunities and potential. It may still not be the most creative, but this may be a case of the simplicity being a strength, as this could turn into a great fan favourite uniform, despite the negative backlash that these three uniforms received online.
With such a simple look, this is the one that the Jazz will likely wear the most throughout the upcoming season, and especially with the merchandise that is releasing alongside this, it will be a good way to grow this logo as a part of the Jazz brand, especially when opposed to the boring block lettering that the previous two uniforms mentioned are laden with.